Episode 1
Star Wars
2017-12-22 • 52 min
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.


TV season
2017-12-22
Episode 1
2017-12-22 • 52 min
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Episode 2
2017-12-22 • 45 min
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
Episode 3
2017-12-22 • 47 min
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
Episode 4
2017-12-22 • 46 min
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.